Bang With Friends returns to App Store as ‘Down’

Bang With Friends is back, but there’s a catch.

The controversial hookup app, which was banned from Apple’s iOS store, has reemerged under a different name: “Down.”

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The inventors of BWF were basically that other apps that connect people who want to hook up get away with it because they are marketed as general dating apps.

Despite its new identity, the app still lets users select the Facebook friends they would be interested in messing around with and pairs up matches. The person you select as a possible nighttime companion only knows you picked him or her if he or she also chose you.

References to “banging” have been removed, so users now say they are “down.”

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The app now gives users the option of letting their friends know they want to hang out with them first.

One notable new feature of “Down” is an option for people who are more comfortable saying they would rather spend some time with the potential hookup first rather than coming right out and saying “I want to bang you.”

The Bang With Friends Android app from the Google Play store is still around, and there is no word if it will also get a “Down” makeover.

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BWF/Down is designed to let users connect with potential hookups.

Back in May, Bang With Friends (BWF) was banned from Apple’s App Store, but the reasons were a little murky. CEO and co-founder Colin Hodge said in an emailed statement to the press that the rebranding came about only after Apple repeatedly denied their attempts to be reinstated.

“We tried to continue the dialogue, explaining that: plenty of apps that connect users for hookups and dating already live on the App Store, we had the app rating set to 17+, we only allow signups from users 18+ via Facebook, and we source all images directly from your friends’ Facebook profiles instead of racy user-submitted photos, but we made zero progress,” Hodge said. “As CEO, I even drove down to their headquarters twice to try to get a meeting with someone in their app policy department (note to others: this didn’t work for us and only resulted in threats to call the police.)”

Hodge claims BWF/Down has more than 1.2 million users and has matched some 200,000 couples since it was launched in January.

But BWF and its eyebrow-raising name have garnered more controversy. In July, Zynga, the social media gaming company behind Words With Friends, filed a copyright infringement lawsuit against the developers of Bang With Friends.

*http://www.nydailynews.com/life-style/bang-friends-returns-app-store-article-1.1442064

source : http://techie.id1945.com/2013/08/bang-with-friends-returns-to-app-store-as-down-2/